Archive Page 2

Brew City Summerfest


Stop by the Brew City “Incredibly Local” booth at Summerfest 2017. We’re facing East, just outside the orange Summerfest store.  As usual, we have released nearly 200 brand new products, never before seen by human eyes. We’re taking “local” to a new level…not only did we create amazing Milwaukee designs, but we hand-picked every shirt–tri-blends, fast-fashion, heathered blacks, viscose fabrics, long cuts for men–and much more. You really have to touch some of these shirts to believe how soft and wearable they are. We love bringing you the most “incredibly local” products–all concepted, designed & printed in Milwaukee’s Historic Third Ward.

Frank/Brew City Brand

Brew City Brand opens Airport location


We are so excited about our newest location, opening at Milwaukee’s General Mitchell Int’l. Airport!

Milwaukee Business Journal Article, June 12, 2017

Ever since the company was founded over 30 years ago, Milwaukee branded t-shirt maker Brew City Brand Apparel has been vying for a spot at our local airport.

And, this month, the local firm will finally be able to check that task off their to-do list.

In the next week or so, Brew City Brand will open an approximately 60-sq. ft. kiosk in Concourse C at the airport, where it will sell its signature Milwaukee-branded apparel to tourists and travelers.

It will be the fourth retail location for the business, which is especially well-known for it’s t-shirts tagged with “The Good Land” phrase, as well as it’s patented bottle-opener t-shirts. And while most of the company’s business is generated through its wholesale segment, the airport kiosk is a location that will be integral to exposing the firm’s brand to a new audience, said co-founder George Keppler.

“It goes hand in hand with our brand, said Keppler who runs the business with his father Rick and brother Frank. “We’ve always considered ourselves Milwaukee through and through and when you go to the airport  you’re either looking for something for yourself that screams ‘I’m from Milwaukee’ or you’re looking to give someone something that shows where your heart is.”

The setup of the airport shop will be similar to Brew City Brand’s store in the Milwaukee Public Market and will likely boast a selection of apparel exclusive to that specific location. The shop is aiming to get up and running by the week of June 19.

“It’s been our dream from day one, it’s been 30 years since we wanted to be a part of the airport so yes we’re super excited,” Keppler said. “…It seems like there’s a new vision and new breath of life in the airport and we’re excited to be a part of that.”

The airport kiosk will be located between Valentine Coffee and InMotion Entertainment on Concourse C.

Melanie Lawder, Reporter, Milwaukee Business Journal

Happy Brew Year!


Happy Brew Year from Brew City Online!

We would like to thank you for a record-breaking Holiday Season. Between our new website–featuring easier ordering and a mobile-responsive experience–and our Milwaukee stores–Milwaukee Public Market, Grand Avenue and Southridge–we are truly grateful for each and every opportunity we had to show you how much we care about Milwaukee!

When we embarked on this journey back in June of 1986, we were the first company to proudly print “Milwaukee” on our t-shirts. In fact, it could be argued that we spearheaded the “local apparel” movement that has gone nationwide. 30 years later, it’s just as important to us. All of our products are printed by hand right from our Third Ward, Milwaukee warehouse.

Now, we have a fairly aggressive Happy Brew Year Sale. It is only available at Brew City Online:

All Beer Pouch Sweatshirts are $19.99ea. or 3/$49.98

All T-shirts are 20% OFF

All Sweatshirts (not beer pouches) are on sale for 50% OFF

Click on over to Brew City Online and have some fun with our amazing discounts. The Happy Brew Year Sale will end at midnight on Sunday, January 15.

Frank / Brew City Brand


Big Finale Sale from Brew City


Welcome to the Big Finale Sale at Brew City Online!

We love creating discounts that make our customers have a great Holiday season. So, we created our Big Finale Sale for 2016.  We invented the Beer Pouch sweatshirt, so we should be the ones that can have the must fun creating a sale with them, right?  We have unbelievable Beer Pouches from brands like Budweiser and Corona.  If you want to see all of our Beer Pouches in one spot, click here.

So…what is the discount…here it is:

— Beer Pouch Sweatshirts are $19.99!  Or, Beer Pouch Sweatshirts are 3 for $49.98!

— Most everything else on Brew City Online is on sale for 40% Off!

— Free UPS Sure-Post shipping on all orders over $50.00!

— Our newest invention, the Pop Top T–a t-shirt with a built-in bottle-opener–is on sale for 40% Off!

All of our beer pouch sweatshirts are tavern-tested, made with beautiful, sturdy fabrics that hold up wash after wash. We are so proud of our Beer Pouch US Patent #USD570577 S1. Get a great deal from Brew City this Holiday Season, our Big Finale Sale ends soon.

Frank / Brew City Brand




Your Favorite Brew Sale


We have a new Sale at Brew City Online!

Here at Brew City, our beer gear is authentic and hand-made. We don’t simply order our products from an outside source…we ARE the outside source!  All of our beer gear is designed in-house, and approved by worldwide brands like MillerCoors, Budweiser and Corona. If you want to see all of our Brewery Gear in one spot, click here.

You’ll see brand new designs for amazing beers like Corona, Modelo, Miller Lite, Miller High Life, Coors Light, Olde English 800, and Rolling Rock.

Plus, our Holiday Sale pricing is still in full-force:

•  Everything on Brew City Online is on sale for 40% OFF!

•  Free UPS Sure-Post shipping on all orders over $50.00!

•  Beer Pouch Sweatshirts are all 40% OFF!

•  Our amazing new invention, the Pop Top Tee, is a t-shirt that has a bottle-opener     embedded into the shirt…is on sale for 40% OFF!

Even though these are worldwide brands, we treat them like micro-brews when we design and print them.  We print by hand, in small batches, right in our downtown Milwaukee t-shirt factory…so get them while your size is still in-stock!

Frank / Brew City Brand


Holiday Cheer Sale from Brew City


Hello from Brew City Online!

It seems like, once Cyber Monday sales end, the holiday cheer on the World Wide Web seems to suddenly stop!  Well, here is our Brew City Holiday Cheer Sale, where our Cyber Monday deals have been EXTENDED.  We have the following amazing discounts in effect through midnight on Sunday, December 4:

• All Beer Pouch Sweatshirts are on sale for $19.99.  The lowest price of the year. 

• The entire website is marked down 40% OFF our normal pricing!

 Free Shipping on orders over $50.00.  (UPS Sure-Post, US Domestic orders only)

We have been adding new Beer Hoodies, Pop Top tees and MillerCoors designs to our website in the past week, so take a look, you’ll love them!

Frank / Brew City Brand

Cyber Monday Sale at Brew City


Welcome to the new Brew City Online website!

We are starting our Cyber Monday Sale effective 3:30pm CST.  We have the following discounts in effect through midnight on Sunday December 4:

• All Beer Pouch Sweatshirts are on sale for $19.99.  

• The entire website is marked down 40% OFF our normal pricing!

Free Shipping on orders over $50.00.  (UPS Sure-Post, US Domestic orders only)

Cyber Monday has been the largest shopping day on our Brew City Online website going back over five years now.  So, please, get your products while they last…some designs and product sizes get picked over fairly quickly and we can’t get back to press on them fast enough!

Have a great Cyber Monday from Brew City!

Frank / Brew City Brand