Brew City Brand opens Airport location


We are so excited about our newest location, opening at Milwaukee’s General Mitchell Int’l. Airport!

Milwaukee Business Journal Article, June 12, 2017

Ever since the company was founded over 30 years ago, Milwaukee branded t-shirt maker Brew City Brand Apparel has been vying for a spot at our local airport.

And, this month, the local firm will finally be able to check that task off their to-do list.

In the next week or so, Brew City Brand will open an approximately 60-sq. ft. kiosk in Concourse C at the airport, where it will sell its signature Milwaukee-branded apparel to tourists and travelers.

It will be the fourth retail location for the business, which is especially well-known for it’s t-shirts tagged with “The Good Land” phrase, as well as it’s patented bottle-opener t-shirts. And while most of the company’s business is generated through its wholesale segment, the airport kiosk is a location that will be integral to exposing the firm’s brand to a new audience, said co-founder George Keppler.

“It goes hand in hand with our brand, said Keppler who runs the business with his father Rick and brother Frank. “We’ve always considered ourselves Milwaukee through and through and when you go to the airport  you’re either looking for something for yourself that screams ‘I’m from Milwaukee’ or you’re looking to give someone something that shows where your heart is.”

The setup of the airport shop will be similar to Brew City Brand’s store in the Milwaukee Public Market and will likely boast a selection of apparel exclusive to that specific location. The shop is aiming to get up and running by the week of June 19.

“It’s been our dream from day one, it’s been 30 years since we wanted to be a part of the airport so yes we’re super excited,” Keppler said. “…It seems like there’s a new vision and new breath of life in the airport and we’re excited to be a part of that.”

The airport kiosk will be located between Valentine Coffee and InMotion Entertainment on Concourse C.

Melanie Lawder, Reporter, Milwaukee Business Journal

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