When my brother George invented the Beer Pouch Sweatshirt, he wasn’t thinking of much. In fact, he claims that his eyes tricked him, that someone had a bottle of beer against their hooded sweatshirt, and he thought there was a pocket for it. So, he started to make hand-made patterns at our warehouse for the basic design. Then, we went to cut-and-sew manufacturers to fabricate the design–the first half-dozen attempts failed–either the bottle didn’t fit into the opening, or the bottle would fall out if you bent over. Finally, he had a pattern he liked, and we imported about 1,500 units, all of which sold out in just over a month. At that point, as a long shot, he contacted a trademark attorney and asked about the chances of securing a patent. It didn’t seem likely, but we applied for the patent anyway, hoping for the best. Well, last month, we received notice that the design was accepted, and that our “patent-pending” status has been revised to just plain old “patent.” The official patent number is: D570,577 S, whatever that means, but it looks cool on a resume. For Spring 2008, we added two new colors (brown and charcoal) in addition to the classic collegiate gray. George is now trying to secure distribution through a national mill, and licensing some custom imprints with colleges. I have a feeling this is going to stay exciting for a while.
We are now currently at work on two additional patent-pending products.
Frank/Brew City Brand Apparel